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The VW Polo Saves the Day in DDB Mudra's Volkswagen Campaign

DDB Group Asia Pacific, 2 years, 10 months ago

Like-Minded People's Piyush Raghani directs series of tongue-in-cheek spots

The VW Polo Saves the Day in DDB Mudra's Volkswagen Campaign

Having established the New Polo as a refreshingly beautiful car to own and drive in the first phase of its communication, Volkswagen felt it was time to emphasize the performance of its powerful 1.5L TDI engine. So VW enlisted DDB Mudra West to kick-start a campaign for the new Polo.

The media roll-out consists of three sharply-executed 30-second TV commercials, along with a series of tongue-in-cheek print ads. Not to mention, exciting digital and outdoor implementations, in sync with the Volkswagen spirit of innovation.

For instance, the first TV commercial features a husband, who forgets his anniversary but saves himself from his wife's wrath after he manages to get her a gift just in time. Of course, thanks to the New Polo.

In another commercial, a young man returns home at the end of a tiring day at work, when he gets a call from his girlfriend, reminding him that he was supposed to meet her at the movie theatre. Once again, the New Polo comes to his rescue.

In the third commercial, a woman discovers that the man she has a crush on is single again. And, as luck would have it, he's at a restaurant with some friends. The New Polo helps her rush to the restaurant just in time to meet him.

Commenting on the campaign, Rahul Mathew, Creative Head, Mudra West said, "Car advertising has seldom taken power out of the hands of secret agents and rich playboys. But VW doesn't make promises only for these privileged few. So, even something as explosive as power has a very relevant role in the everyday and that's just what we sought to capture in our communication for the new Polo."


Advertiser: Volkswagen

Creative Agency

Account Manager: Aaron D'souza & Rewis D'souza

Creative Agency: DDB Mudra

Chief Creative Officer: Sonal Dabral

Creative Director: Ashish Kharwatkar, Mandar Khatkul & Shagun Seda

Executive Creative Director: Manish Darji

Executive Producer: Achyutanand Dwivedi & Vishal Agarwala

Group Creative Director: Ferzad Variyava

Planner: Mou Roy, Pritish Mukherjee, Deboleena Chatterjee

Production Company

Director: Piyush Raghani

Production Company: Like-Minded People

Category: Automotive , Cars

Genre: Comedy