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Creative

The Sweet Shop & The Royals Help Deakin University Students Blow Off Steam

#VCE Stress Break invites students to take short breaks from their studies by sending in requests of carnage

The Sweet Shop & The Royals Help Deakin University Students Blow Off Steam

To help relieve the stress from exams, Deakin University is encouraging students to take a break and blow off a little steam. Collaborating with The Royals and The Sweet Shop, the new campaign titled #VCE Stress Break invites students to take short breaks from their studies by sending in requests of carnage.

Streaming live everyday this week until Friday 23rd October, #VCE Stress Break centers around a colourful cast of characters, including ‘Sloth’, ‘Ghost’, ‘Robot’ and ‘Hot Dog’ who will create the carnage based on the requests received. The daily online sitcom allows students to create their own stress break, giving them a lighthearted outlet to relieve some pressure and anxiety from exams.

To tune in to the carnage, visit http://stressbreak.deakin.edu.au anytime this week from 5-6:30pm AEST. 

Advertiser

Brand: Deakin University

Director of Marketing & Digital: Matt Edge

Executive Manager: Trisca Scott-Branagan (Executive Director -Marketing)

Marketing Manager: Gemma Anderson (Digital Marketing Specialist)

Producer: James Tonkin (Digital)

Creative Agency

Account Director: Paige Kilburn

Account Manager: Hugh Simpson

Creative Agency: The Royals

Creative Partner: Nick Cummins

Creatives: Gareth Sweet & Joel Utter

Creative Team: Qiao Li (Filmmaker)

Creative Team (cont.): Nicole Haddow (Content Editor)

Creative Technologist: Paul Broomfield

Designer: Ken Sum

Managing Partner: Steve O'Farrell

Producer: Lauren Kilby

Regional Director, PR & Corporate Communications: Andrew Reeves (Communications Director)

Strategy Director: Dave King

Production Company

Director: Logan Mucha

Executive Producer: Edward Pontifex

Managing Director: Wilf Sweetland

Producer: Sarah Freeman

Production Company: The Sweet Shop