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The Streets Burst to Life in BBDO Worldwide's Crazy New Mountain Dew Ad

BBDO New York , 2 years, 6 months ago

Click 3X directors Cary & Jon follow up on 'Come Alive' with an equally fun spot

The Streets Burst to Life in BBDO Worldwide's Crazy New Mountain Dew Ad

Mountain Dew Kickstart just launched a new online spot, called "Neighborhood” created by ad agency, BBDO and directed by Cary & Jon of Click 3X. Click 3X also did the post production for the project.

The ad is a follow up to the “Come Alive” spot and features the same main actors, whose bodies suddenly and involuntarily begin dancing once they consume their Mountain Dew Kickstart. Their dancing is contagious and the neighborhood is overcome with the sudden urge to dance.


Advertiser: PepsiCo

Creative Agency

Account Director: Patrice Reiley

Account Manager: Kate Siembieda

Art Director: (ACD) Todd Rone Parker

Copywriter: (ACD) Dan Kelly

Creative Agency: BBDO Worldwide

Executive Creative Director: Tim Bayne, Lauren Connolly

Executive Producer: (Group) Julian Katz, (Music) Melissa Chester

Senior Account Director: Ladd Martin

Senior Producer: Whitney Collins

Music and Sound

Audio Post Production: Heard City

Sound Engineer: Mike Vitacco


Editor: Ed Einhorn

Post Production / VFX

Colourist: Milan Boncich

Flame: Andrew Granelli

Production Coordinator: Click3X

Senior Producer: Jody Peters

VFX Supervisor: Mario Caserta

Production Company

Director: Cary & Jon (Cary Murnion & Jonathan Milott)

DOP: Lyle Vincent

Executive Producer: Megan Kelly

Line Producer: Marc Chenail

Managing Director: Jason Mayo

President: Peter Corbett

Production Company: Click 3X

Category: Energy , Soft drinks

Genre: Comedy