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Hires, Wins & Business

The Richards Group Selected as Agency of Record for National Vision, Inc

staging.lbbonline.com, 2 years, 5 months ago

Will lead creative on America’s Best Contacts & Eyeglasses and Eyeglass World

The Richards Group Selected as Agency of Record for National Vision, Inc

National Vision, Inc., selected The Richards Group, the largest independent brand-building shop in the nation, as its agency of record for two of its brands: America’s Best Contacts & Eyeglasses and Eyeglass World. National Vision is one of the largest optical retailers in the United States with more than 800 locations across its five retail brands. The Richards Group will be responsible for strategy development, creative, media planning and buying, digital and public relations.

“Our goal was to find an agency partner who can help us properly position and increase awareness of two of our great brands, as we realize our mission of helping people by making quality eye care and eyewear more affordable and accessible” said Paul Gross, senior vice president of marketing for National Vision. “The Richards Group has shown they are more than capable and prepared to join us in this challenge.”

America’s Best Contacts & Eyeglasses and Eyeglass World are two of five National Vision brands. Collectively, the two retail brands have more than 500 locations across the United States which provide vision testing services and sales for designer style frames, lenses and contact lenses.

Dale Hruby, principal at The Richards Group, said, “America’s Best and Eyeglass World are substantial brands that offer great value while they meet the universal need of sight. We’re ready to work together to achieve National Vision’s goals for these great brands.”