The Play Room's Adam Spivey Nominated for Best Editing at British Arrows Craft Awards
'Own the Weekend', made by hla for BBH, has been nominated for both Best Editing and Best Director at the 2014 British Arrows Craft Awards.
This beautifully shot feel-good film takes the viewer on a visual journey through the weekend from Saturday morning until Sunday night… it’s a rollercoaster of leisure time activities interspersed with daily routine and family life.
Shot on Canon 5D digital cameras over 3 days, the film uses real people (not extras), to capture almost documentary style footage with a truly authentic feel showcasing all the various scenarios of family and daily life.
Rather originally, the beautiful images and vignettes are set against the backdrop of a song “I’m dreaming of the weekend” composed and sung by BBH Creative Director Michael Russoff. A keyboard was set up in the cutting room so Michael could play along and get a feel for the music whilst watching the edits.
On editing the 90 second commercial Adam comments, “It was a pleasure to be working with Simon and BBH again. The aim was to pack in a huge amount into the 90”, so Simon went out and shot a lot of great footage. Despite the amount of rushes and the very tight turn-around, this job just seemed to fall into place. The process was all made easier as Michael (Creative Director) had already composed the music before I began and I think it’s a perfect fit. Although it was hard work, I can honestly say it’s one of the nicest jobs I have worked on and I think that’s a refection of Simon and BBH”.
The spot was edited by The Play Room founder & editor Adam Spivey.
Brand: The Guardian
Account Manager: Rebecca Levy
Creative Agency: BBH
Creative: George Brettell & Ak Parker
Creative Director: Michael Russoff
Executive Producer: Mike Wells
TV Producer: Olivia Chalk
Music and Sound
Sound Design: Sam Ashwell @ 750mph
Edit Company: The Play Room
Editor: Adam Spivey
Post Production / VFX
Post Production House: The Mill
Director: Simon Ratigan
DOP: Martin Hill
Producer: Richard Skepper
Production Company: HLA
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