Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

The Monkeys Puts Some Horsepower Behind Fun New Bingle Insurance Ad

staging.lbbonline.com, 1 year, 12 months ago

Rabbit Content's Jeff Low shoots horses singing 'The Horses' in new commercial

The Monkeys Puts Some Horsepower Behind Fun New Bingle Insurance Ad

Bingle car insurance has launched the next instalment in the “As simple as it sounds” campaign, created by The Monkeys. The commercial is the fourth in a series showing how simple it is to get Bingle car insurance.

In the TVC, a man named Eric gets a quote from Bingle on his smart phone while singing the iconic 90’s classic song “The Horses” and Roman-riding two horses along a pristine beach. The message is, “With quotes in under two minutes, get your insurance and go.”

Prior TVCs have featured a chimpanzee skydiving, a magician’s assistant being sawn in two, and a jazz flautist making his crab dance to get a quote. To date the campaign has been a huge success for the brand.


The Monkeys Co-founder and Creative Director Justin Drape said: “In the first year, we’ve helped Bingle bring its unique personality to life, and “Horses” is another example of that. We’re hoping it extends Bingle’s appeal to a broader audience and people enjoy, what is in essence, a demonstration ad.”

Bingle Marketing Manager Jasmine Hildebrand said: “People are responding to the message that Bingle makes it simple to get your car insurance and get on with your life, with sales increasing dramatically year on year. We fully expect this spot to help us build on that success.”

This spot was directed by Rabbit Content’s Jeff Low, who was recently nominated for Director of the Year at the Shots Awards. “Despite how it looks, it really isn’t ‘as simple as it sounds’ to get a guy to straddle two horses and sing. It’s actually really hard. But what interested me was that challenge. It’s something you don’t see very often on TV, that’s for sure.”

Bingle’s new integrated campaign includes activations, press, digital and out-of-home, each demonstrating the simplicity of getting a quote and saving money with Bingle. New spots are scheduled to follow later in the year.

Creative Agency

Art Director: Paul Sharp

Content Director: Berlin Abraham

Content Executive: Victoria Zourkas

Copywriter: Justin Drape & Mike Burdick

Creative Agency: The Monkeys

Creative Director: Justin Drape

Executive Planning Director: Fabio Buresti

Head of Production: Thea Carone

Music and Sound

Music Production: Song Zu

Sound Design: Simon Kane

Offline

Edit Company: Method Studios

Editor: Daniel Mitchell

Post Production / VFX

Colourist: Marcus Timpson

Executive Producer: Sam Hall

Post Production House: BLACKBIRD

VFX Supervisor: Nick Ponzoni

Production Company

Director: Jeff Low

DOP: Crighton Bone

Executive Producer: Lucas Jenner

Production Company: Rabbit Content

Category: Finance/insurance , Insurance

Genre: Comedy