The Mob Brings a Touch of Christmas Magic to New Poundland Spot
It's the night before Christmas- a twinkle lights up a family home, careful not to wake anyone (other than the dog).
Mob teamed up with Leeds agency Us&Them for this latest campaign in the build up to Christmas. The spot integrates live-action and CGI, showcasing the huge range of festive products available from Poundland this winter.
Filmed in a studio over 2-days with motion control, Mob Director Jason Fisher-Jones delivered multiple versions of the film for online and TV use, making it’s TV debut on ITV’s prime-time Friday evening slot.
Voiceover is delivered by Tupele Dorgu (formerly Coronation Street's Kelly Crabtree).
Creative Agency: Us&Them
Creative Director: Rick Ward & Pete Camponi
Music and Sound
Music Production: Felt Music
Voice-over: The Voiceover Gallery
Editor: Tim Goodwin
Post Production / VFX
Post Production House: Bark&Bite
Director: Jason Fisher-Jones
DOP: Ashleigh Carter
Producers: Dave Birchall
Production Designer: Antony Wright
Category: Retail and restaurants , Retail stores
Genre: Visual VFX