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Creative

The Michelin Man Battles Climate Titans in Epic Pixar-inspired Spot

QUAD Group, 2 years, 5 months ago

TBWA\Paris teams with WIZZ Design & the Andy's for European CrossClimate tyre campaign

The Michelin Man Battles Climate Titans in Epic Pixar-inspired Spot

To launch Michelin's new CrossClimate tire in Europe, Wizz Design's Andy's bring to life an epic cast of weather villains that only one man can face.

The idea was to make something on the same level as the movies we all know & love from the Pixar, Sony and Dreamworks studios, a challenge the Andy's took on with the deadline schedule for advertising, not cinema. 

TBWA\Paris knew they could trust this group of Parisian filmmakers, who are increasingly in demand and fresh off winning prizes at Epica, Mobius and ADC Global for their work on the Oasis web series "Berryfly Effect" and Peugeot "The Legend Returns." With this latest film, Andy's have entered new territory, while creating a trio of climate titans who face off against the Michelin Man. 



Creative Agency

Copywriter: Jean-Marie Gateau

Creative Agency: TBWA

Creative Director: Benoit Leroux, Philippe Taroux

TV Producer: Ghislaine Byramjee

Production Company

Director: Andy's

Producer: Matthieu Poirier

Production Company: WIZZ Design

Category: Automotive , Cars

Genre: Animation , Visual VFX