Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


The Little White Lies of Parenting in DDB Paris' Funny New VW Spot

DDB EMEA, 2 years, 6 months ago

Are you guilty of telling your children any of these?

The Little White Lies of Parenting in DDB Paris' Funny New VW Spot

Volkswagen is in the process of launching a series of Television ads dealing with humorous everyday occasions. 

The most recent spot deals with the way parents tell little white lies to get their children to do what they're told - From the television being too tired, to green beans actually being french fries, the film is full of humour.

The series of films were created by DDB Paris, and directed by Katia Lewkowicz through Carnibird.

Creative Agency

Account Supervisor: Alban Callet, Stéphanie Leray, Pierre Schmitt, Delphine Rigaud

Art Director: Raphaël Ghisalberti

Copywriter: Constance Godard

Creative Agency: DDB Paris

Executive Creative Director: Alexandre Hervé

Producer: Corinne Persch

Production Company

Director: Katia Lewkowicz

Producer: Juliette Desmarescaux

Production Company: Carnibird

Category: Automotive , Cars

Genre: Comedy