The Lift Takes the Superheroes of 'Destiny' to a Land of Adventure
To mark the worldwide release of the Destiny video game, Activision had selected 72andSunny to create a campaign.
Mexico turned out to be the ideal setting to recreate the starring superheroes adventures of the game in Venus, one of the three planets where the action takes place.
“It was an enormous challenge for The Lift, and the whole experience turned out to be unique. We celebrate that the final product exceeded the expectations of the entire team”
A true behind-the-cameras Dream Team was put together to film the commercial. The director chosen was Joseph Kosinski, responsible for great science-fiction flicks such as Tron and Oblivion. The Director of Photography was Claudio Miranda, Oscar winner for his work in Life of Pi and the wardrobe was designed by Legacy, responsible for the multi-award winning Lord of the Rings saga.
Creative Agency: 72 & Sunny
Director: Joseph Kosinski
DOP: Claudio Miranda
Production Company: RESET CONTENT
Executive Producer: Avelino Rodriguez
Producer: Magali Sagarra