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The Kids In This Target Ad Really Love Star Wars, and It's So Cute

Deutsch, 2 years, 1 month ago

Deutsch celebrates launch of new Star Wars merchandise with a few blasts from the past

The Kids In This Target Ad Really Love Star Wars, and It's So Cute

You’d be hard-pressed to find any kind of media franchise with more loyal fans than those of Star Wars. From generation to generation, many of us have had at least some kind of connection to it, often from our youths.

Target’s latest campaign, created by Deutsch LA, is a purely joyful celebration of children’s love of Star Wars and the merchandise that tails it. 

An online site that allows fans to share their own Star Wars stories has also been launched. ‘Share the Force’ has fittingly been dubbed a ‘galaxy’ of memories and is being updated daily with content that’ll apparently be permanently archived at LucasFilm.

The Star Wars merch that the campaign is promoting can be purchased from September 4th.


Animation Company: Laundrymat

Creative Agency

Art Director: Drew Brooks, (Experiential) Chelsea Ontiveros

Chief Creative Officer: Pete Favat

Chief Digital Officer: Winston Binch

Creative Agency: Deutsch L.A.

Creative Director: Janet Higdon, Meghan DeRoma, Zaid Al-Asady, Daniel Barak

Creative Technologist: Brian Jeremy Kupetz

Design Director: (Associate) Greta Mantooth

Digital Director: Pam Scheideler

Director of Integrated Production: Vic Palumbo

Executive Creative Director: Karen Costello, Marc Gowland

Executive Creative Directors: (Digital) Jerome Austria

Executive Producer: Mary Ellen Duggan

Group Creative Director: Tom Pettus

Senior Art Director: Patricia Ortiz

Senior Producer: Jesse Ferguson, Angela R. Barber

Social Creative: (AD) Daniel Rosenberg, (Copy) Ashley Milhollin

Digital Production Company

App/Digital Production: MediaMonks


Edit Company: Arcade Edit

Editor: Kim Bica

Category: Retail and restaurants , Retail stores

Genre: People