The Kids In This Target Ad Really Love Star Wars, and It's So Cute
You’d be hard-pressed to find any kind of media franchise with more loyal fans than those of Star Wars. From generation to generation, many of us have had at least some kind of connection to it, often from our youths.
Target’s latest campaign, created by Deutsch LA, is a purely joyful celebration of children’s love of Star Wars and the merchandise that tails it.
An online site that allows fans to share their own Star Wars stories has also been launched. ‘Share the Force’ has fittingly been dubbed a ‘galaxy’ of memories and is being updated daily with content that’ll apparently be permanently archived at LucasFilm.
The Star Wars merch that the campaign is promoting can be purchased from September 4th.
Animation Company: Laundrymat
Art Director: Drew Brooks, (Experiential) Chelsea Ontiveros
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Creative Agency: Deutsch L.A.
Creative Director: Janet Higdon, Meghan DeRoma, Zaid Al-Asady, Daniel Barak
Creative Technologist: Brian Jeremy Kupetz
Design Director: (Associate) Greta Mantooth
Digital Director: Pam Scheideler
Director of Integrated Production: Vic Palumbo
Executive Creative Director: Karen Costello, Marc Gowland
Executive Creative Directors: (Digital) Jerome Austria
Executive Producer: Mary Ellen Duggan
Group Creative Director: Tom Pettus
Senior Art Director: Patricia Ortiz
Senior Producer: Jesse Ferguson, Angela R. Barber
Social Creative: (AD) Daniel Rosenberg, (Copy) Ashley Milhollin
Digital Production Company
App/Digital Production: MediaMonks
Edit Company: Arcade Edit
Editor: Kim Bica
Category: Retail and restaurants , Retail stores