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The Hoff Ditches Hassel in Cheeky Ads for amaysim

Burger, 1 year, 9 months ago

Burger’s Matt Huntley directs campaign with David Hasselhoff via Special Group Australia

The Hoff Ditches Hassel in Cheeky Ads for amaysim

Burger’s Matt Huntley has directed the latest campaign for Australia’s fourth largest mobile service provider, amaysim, created by Special Group Australia.

The latest films for the popular “less hassle, more Hoff” campaign which went live in Australia on January 17, highlight how dropping life’s ‘hassles’ can be as simple as switching mobile service provider. 

Special Group Managing Partner, Cade Heyde, explains how the new films will drive the campaign forward for amaysim: “The first films had to introduce the brand platform and the idea, where this new suite of films focuses single-mindedly on some of the best expressions of amaysim’s brand promise of simplicity.” 

The first phase of the campaign launched in November 2015 via social media and saw its star David Hasselhoff share a film announcing he’d dropped the ‘hassle’ from his life and his name, by changing his name to ‘David Hoff.’ With speculation rife as to why - the name change caused international media hype and the hashtag #DavidHasselhoff to trend globally on Twitter. 

In addition to the press across the world from the likes of ABC News, FOX, Business Insider, The Daily Telegraph and The Wall Street Journal - the broader campaign saw executions across TV, online and social media. It also saw the birth of Burger’s global directing partnerships.  

Director, Matt Huntley comments, “Special Group team and the amaysim clients are a dream to work with, relaxed, efficient and willing to roll with the punches that inevitably get thrown your way. So when we came back for round two there was already a shorthand in place, not only with regards to how we would shoot but also in terms of communication on set.”

“We’re proud to work with the likes of Special Group and amaysim so shortly after launching our global roster and look forward to growing our business to continue to offer talent and production services across the globe,” adds Burger’s Founder Alan Traquair.
New films for the campaign are set to launch soon, which were shot in a freezing Glasgow due to the star’s pantomime commitments.

Brand: amaysim

Creative Agency

Art Director: Charlie Gearside

CEO: Lindsey Evans

Copywriter: Jack Nunn

Creative Agency: Special Group Australia

Creative Partner: Matty Burton, Dave Bowman

Executive Producer: Celia Nicholas

Managing Partner: Cade Heyde

Planning Director: Dave Hartmann

Planning Director: Dave Hartmann


Edit Company: The Editors

Editor: Bernard Garry

Post Production / VFX

Post Production House: The Editors

Production Company

Director: Matt Huntley

DOP: Shaun Atherton

Executive Producer: Alan Traquair

Production Company: Burger Films (UK)

Category: It, phones, Av and computers , Network

Genre: Comedy , Dialogue , People