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Creative

The Freederm Goose is Back, and He's Never Been More Free

th1ng th2ng, 2 years, 4 months ago

'Goostav' returns in new film from Bray Leino & animated by Th1ng

The Freederm Goose is Back, and He's Never Been More Free

Flying high on the success of the last ad, the Freederm goose is back – and he’s never been freer.

This new instalment, created by Bray Leino and animated by th1ng, is the second execution of the spot skincare brand’s platform that celebrates the feeling of freedom you get when you’re on top of your spots.

As well as swimming with dolphins, the goose’s new adventure sees him dive headlong into an exploding geyser and leap off a massive ski jump.

It’s also possibly the first time a goose has appeared on television riding a horse.


The 60 second (and 30 second cut down) will run in cinemas, prime TV slots and online pre-rolls. The campaign is supported by bonus content on social channels, with viewers invited to meet the legend that is #Goostav, goose-advisor to the stars.

Ian McIver, Freederm Brand Manager, said: “The response to the first execution was fantastic, and this new episode offers our audience another dose of unbridled viewing pleasure. We love it, and think they will too.”

Kate Cox, Bray Leino CEO, said: “This integrated campaign again demonstrates Freederm’s ability to achieve significant cut-through and generate the meaningful youth engagement that so many other healthcare brands strive for.”


Animation

Animation Company: Th1ng

Creative Agency

CEO: Kate Cox

Creative Agency: Bray Leino

Category: Beauty/health , Soaps

Genre: Animation , Comedy , Visual VFX