The Community Named Digital AOR for Beam Suntory's Tequila Portfolio
Progressive cross-cultural agency the community, part of SapientNitro, announced today that it has been named the digital AOR for Beam Suntory’s tequila portfolio following a review.
Since early 2013, the community has been the above-the-line creative agency of record for Beam Suntory’s tequila portfolio – Sauza, Hornitos and Sauza 901. In the past year, the brands began to leverage the community’s robust digital and social capabilities and tapped the agency to launch Sauza 901, the super smooth, super-premium tequila collaboration between Beam Suntory and Justin Timberlake, solely through digital and social channels, with great success.
“We are incredibly honored that Sauza, Hornitos and Sauza 901 have expanded our partnership to include digital and social responsibilities,” said Luis Montero, Managing Partner, the community. “It underscores our commitment to coupling powerful creative with technology to reach today’s multifaceted consumer.”
The agency’s expanded scope of work will now also include strategy, ideation, production, launch and measurement of digital and social campaigns for Beam Suntory’s tequila brands. The new work is expected to roll out in the coming months.
“Building upon their a-list above-the-line capabilities, the community has demonstrated a deep understanding of digital and social engagement” said Jared Fix, Vice President and General Manager, Mixables Category Business, Beam Suntory. “We are thrilled to expand this partnership and to maximize the synergies of a fully integrated marketing effort on tequila.”
In the past 15 months, in partnership with SapientNitro, the community has invested heavily in their digital and social offerings and now handles digital and social pieces of business for over 80% of their clients.
Category: Alcoholic drinks , Spirits