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Creative

The Best of Both Worlds in W+K Portland's New Chrysler Spots

Wieden+Kennedy Portland, 2 years, 11 months ago

German performance, Japanese Quality, all American

The Best of Both Worlds in W+K Portland's New Chrysler Spots

Chrysler made a car that feels, looks and drives as competitively and competently as any import, but is built in the USA. 

The spots use subtle humor with visual and musical cues, in addition to narration in three different languages – Japanese, German, Swedish – to drive home the campaign’s focus on craftsmanship, performance and safety. 

As the all-new 2015 Chrysler 200 is presented in full frame, the narration shifts from the native speaker to an English voice-over introducing the Chrysler 200. 





Advertiser

Advertiser: Chrysler

Creative Agency

Account Manager: Cheryl Markley / Lani Reichenbach / Jourdan Merkow

Creative Agency: Wieden + Kennedy Portland

Art Director: James Moslander

Business Director : Dusty Slowik

Copywriter: Smith Henderson

Creative Director: Aaron Allen / Kevin Jones / Michael Tabtabai

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of TV / Production: Ben Grylewicz

Planner: Andy Lindblade

Producer: Bob Wendt

Strategist: Sarah Biedak

Team Manager: Jane Monaghan

Media Agency

Planner: Alex Barwick

Music and Sound

Arranger: Noah Woodburn

Audio Post Production: Joint

Producer: Alex Thiesen

Offline

Edit Assistant: Dylan Sylwester / Kristy Faris

Edit Company: Company Joint

Editor: Matthew Hilber (“Japanese Quality” & “German Performance”) / Nicholas Davis (“Swedish)

Post Production / VFX

Executive Producer: Patty Brebner

Flame: Katrina Salicrup / Simon Brewster / Andrew Eksner / Sarah Marikar / Katrina Salicrup

Post Production House: Joint

Producer: Leslie Carthy, Alex Thiesen

Production Company

Director: Andrew Douglas

DOP: Alwin Küchler

Executive Producer: Jeff McDougall

Producer: Betsy Oliver

Production Company: RESET

Category: Automotive , Cars

Genre: Comedy , Dialogue