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Awards and Events

The AICP Announces Next Award Winners

staging.lbbonline.com, 2 years, 4 months ago

Next Awards premieres at the NYU Skirball Center

The AICP Announces Next Award Winners

The AICP Next Awards debuted last night at The NYU Skirball Center in New York City. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels.  Rob Reilly, Global Creative Chairman, McCann Worldgroup, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Next Awards winners – are available for viewing at www.aicpawards.com.  Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to Allstate’s “Social Savvy Burglar” out of Leo Burnett Chicago. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Marwen, a nonprofit organization offering free, arts-based youth development programs for under-served Chicago students in grades 6-12. In a typical year, more than 900 students from almost 300 schools travel to Marwen, where they take classes designed and taught by practicing artists.

The Jury Presidents were: Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy (Social); Jennifer Golub, Mal For Good (Product Integration); Jeff Kling, Chief Creative Officer, Fallon (Viral/Web Film); Nick Law, Global Chief Creative Officer, R/GA (Experiential); Tor Myhren, Worldwide Chief Creative Officer, Grey (Integrated Campaign); Benjamin Palmer, Chairman, The Barbarian Group (Website/Microsite); Jaime Robinson, Executive Creative Director, Wieden+Kennedy, New York, (Mobile); and David Rolfe, Director of Integrated Production, BBDO New York (Cause Marketing).

Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. 

Reilly served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns –Allstate’s “Social Savvy Burglar,” Jordan Brand “RE2PECT” and “Unload Your 401K” for States United Against Gun Violence – were presented as case studies.


Next Integrated Campaign

Allstate “Social Savvy Burglar”

Production/Development Company: HēLō

Advertising Agency: Leo Burnett Chicago


States United to Prevent Gun Violence “Unload Your 401K” 

Production/Development Company: Sugar Content

Advertising Agency: Grey New York


Jordan Brand “RE2PECT”

Production/Development Company: Arts & Sciences

Advertising Agency: Wieden+Kennedy New York


Next Viral/Web Film

Always “#LikeAGirl”

Production Company: Chelsea Pictures

Advertising Agency: Leo Burnett Toronto, Chicago. London/Holler 


Honda “The Other Side”

Production/Development Company: Stinkdigital

Advertising Agency: Wieden+Kennedy


Next Website/Microsite

Destiny “Destiny Planet View”

Production/Development Company: MediaMonks

Advertising Agency: 72andSunny


Volkswagen “vw.com”

Production/Development Company/Advertising Agency: Deutsch LA


Next Product Integration

Skype “Pet Detective”

Production/Development Company: Station Film

Advertising Agency: Pereira & O'Dell


Next Mobile

Taco Bell “Taco Bell Blackout”

Production/Development Company: DigitasLBi

Advertising Agency: DigitasLBi


Samsung “Samsung Smart Bike”

Production/Development Company: Magnolia 

Advertising Agency: Leo Burnett Italy


Next Social

Old Spice “Old Spice Social”

Production/Development Company/Advertising Agency: Wieden+Kennedy

Social Media Team: Old Spice Creative Team


American Red Cross & Bitly “Hope.ly”

Production/Development Company: The Kitchen @ BBDO New York

Advertising Agency/Social Media Team: BBDO New York


Newcastle Brown Ale “Band of Brands”

Production/Development Company: Caviar Content

Advertising Agency: Droga5


Always “#LikeAGirl” 

Production/Development Company: Chelsea Pictures

Advertising Agency: Leo Burnett Toronto, Chicago, London/Holler


Next Experiential

Ubisoft “Amazing Street Hack”

Production/Development Company: Rita Films

Advertising Agency: BETC


TNT “Dallas Gas Station”

Production/Editorial Company:  Pie Face Pictures

Advertising Agency: Grey New York


Google “Made with Code: Holiday Lights”

Production/Development Company: Nexus Productions

Advertising Agency: 72andSunny



Next Cause Marketing

States United to Prevent Gun Violence “Unload Your 401K”

Production Company: Sugar Content

Advertising Agency: Grey Group 


CVS Health “Health Is Everything”

Production/Development Company: RSA/Public Record

Advertising Agency: BBDO New York