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Creative

The Ad Council and CDC Encourage Americans to 'Mask Up' in Latest Campaign

next.lbbonline.com, Tue, Jun 15, 2021

Developed by creative agencies Colle McVoy and SKDK, the PSAs use a combination of humour, sports and social gatherings to encourage Americans to continue wearing masks until they’ve been fully vaccinated

The Ad Council and CDC Encourage Americans to 'Mask Up' in Latest Campaign

The Ad Council, in collaboration with the CDC, is launching a new campaign to encourage Americans to mask up until they are vaccinated.

The US is far from the finish line in the fight against the spread of Covid-19: less than half of the population is fully vaccinated. That’s why The Ad Council is launching this important campaign now, to ensure people across the country know when they still need to mask up.

The campaign is an extension of the national 'Mask Up America' campaign and features a series of videos with a combination of humour, sports and social gatherings to remind viewers of the importance of wearing a mask if not vaccinated. Celebrities including WNBA star Elena Della Donna, the band Foreigner, and actress Isabella Gomez (One Day at a Time) are also supporting the effort.

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