Tetley's Latest Campaign Asks 'How Do You Shake It?'
Tetley, through their agency, Spark44, commissioned LEAP to provide integrated advertising production services to support their campaigns for Cold Infusions and Super Teas.
Work on the multi-channel campaigns included animating digital banners for online and OOH as well as providing production and post of live-action content for social media platforms. LEAP also provided photography and pre-visualisation services.
Working closely with the agency creatives, LEAP's digital design teams and coders produced a series of four rich media billboard banners. The LEAP film and post team organised and directed a studio shoot, filming five different creative treatments in a single day. The ‘How Do You Shake It’ series shows amusing ways to shake your reusable water bottle and enjoy Tetley Cold Infusions while the Super Teas series depict cosy and revitalising tea drinking experiences. A liquid specialist joined the team to help ensure that the infusion process looked it’s best on screen. LEAP also produced attractive pack shot photography sessions to complete the stories.
The success of the initial campaign work encouraged Spark44 to commission LEAP’s integrated production services to provide additional campaign assets.
Category: Hot Beverages , Soft Drinks