Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Terry Crews Crashes In on W+K Portland's New Old Spice Spot

Wieden+Kennedy London, 2 years ago

Isaiah Mustafa and Terry Crews star in latest 'Smellmitment' ad

Terry Crews Crashes In on W+K Portland's New Old Spice Spot

Last month, Wieden+Kennedy Portland and Old Spice gave the Internet what they’ve been demanding for years – commercials with the two most powerful Old Spice spokesmen, Isaiah Mustafa and Terry Crews, battling each other for scent supremacy. For the first time, Old Spice brought Crews and Mustafa together in “And So It Begins,” where the men help guys make a “Smellmitment” to their favorite Old Spice scent.: Bearglove, Swagger or Timber.

​T​he fifth in this series of spots, “Windsurfing” is ​now ​live. The newest spot starts off hot as Crews kicks his way through an image of Mustafa and tells people to ignore all other Old Spice commercials. But “The Man Your Man Could Smell Like” returns fire by forcing Crews to unwittingly take part in a recreation of Mustafa’s most famous joke. It’s clear that neither spokesman is pulling any punches in this campaign. But who will have the last punch?


Creative Agency

Creative Agency: W+K Portland

Category: Cleaning products , Home

Genre: Comedy