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Creative

Terrifying Clowns & Zombies Feature in Chevrolet's Newest Campaign

McCann North America, 2 years, 6 months ago

Commonwealth//McCann surprises 'real people, not actors,' in series of spots

Terrifying Clowns & Zombies Feature in Chevrolet's Newest Campaign

Everyone loves a good surprise. And soon they’ll get one, when they take a closer look at the stunning designs, outstanding quality and leading-edge technology in today’s Chevrolet.

Launching April 1, a new marketing campaign, titled “Real People, Not Actors,” created by Commonwealth//McCann sets out to surprise real people by introducing them to Chevrolet’s game-changing lineup and capturing their reactions on film.

Will getting up close and personal with a 2015 Chevrolet car or crossover change a non-Chevy owner’s opinion of the brand? A series of unique focus group experiments seek to answer that question.

Each experiment was designed to let people discover – point-by-point, feature-by-feature – how today’s Chevrolet cars and crossovers shatter their perceptions. Nearly 400 real people participated in the study and appear in online films that show their spontaneous reactions to key elements such as design, technology and safety.

The campaign’s first television commercial premiered during high-profile network and cable television programming on April 1. The spots will continue to air across retail, digital and social platforms, as well as displays and activations, throughout the year. Additional broadcast work will appear in the coming weeks.

Advertiser

Advertiser: Chevrolet

Animation

Executive Producer: Brian DiLorenzo, Kelly Balagna

Creative Agency

Account Director: William Wilt

Chief Creative Officer: Gary Pascoe

Creative Agency: Commonwealth//McCann

Creative Chairman: Linus Karlsson

Creative Director: Tim Mattimore, John Fiebke

Executive Creative Director: Duffy Patten, Bob Guisgand

Senior Producer: Matt Flaker

Music and Sound

Sound Engineer: Grant Castleberry

Offline

Edit Company: Spot Welders

Editor: Paul Sabater

Post Production / VFX

Post Production House: PLUTO

VFX Supervisor: Larry Chadwick

Production Company

Director: Zach Merck

Executive Producer: Dana Locatell

Producer: Tim Mack

Production Company: MAKE

Category: Automotive , Cars

Genre: Comedy