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Creative

Team One Spins Out Impressive Mini-sized Stunts for Lexus' Super Bowl Ad

Saatchi & Saatchi Worldwide, 2 years, 8 months ago

Mini remote control RC 350 drifts into the spotlight for new commercial

Team One Spins Out Impressive Mini-sized Stunts for Lexus' Super Bowl Ad

Inspired by the Lexus social community’s overwhelming response to online videos posted last week, a spot featuring a 1/10-scale remote-control version of Lexus’ first ever RC F performance coupe in amazing live-action drift stunts by remote-control expert Drift44 appeared in pre-game, and during the third quarter of the game.

The spot features the remote-control car performing drift stunts and is then joined by a full-size RC 350. The spot ends by inviting viewers to see more amazing remote-control videos from Drift44 online, among them parallel parking, bowling, and one of the most amazing match-lighting techniques ever.


Advertiser

Advertiser: Lexus

Creative Agency

Account Director: Meredith Gruen

Art Director: Quoc Lu, (Digital Jr) Ben Fong

Chief Creative Officer: Chris Graves

Creative Agency: Team One

Executive Producer: Sam Walsh

Group Creative Director: Jason Stinsmuehlen

Producer: (Senior) Leah Bohl

Social: (Director) John Dohrmann

Music and Sound

Composer: Licensed track “Time Out”

Music Production: Robot Repair

Sound Design: Robot Repair/Bryan Cook

Sound Mix: Bob Gremore of Juice Studios

Offline

Edit Company: TOM (Team One Multimedia)

Editor: Bryan Cook

Producer: Megan Ubovich

Post Production / VFX

Colourist: Steve Rodriguez

Creative Director: (Exec) Kaan Atilla

Executive Producer: Ashley Hydrick

Flame: Matt Motal

Post Production House: Arsenal FX

Telecine: Apache

Production Company

Director: Tim Damon

DOP: Tim Damon

Production Company: Damon Productions

Category: Automotive , Cars

Genre: Stunts