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Creative

Team One Injects Raw Power into Awe-inspiring Lexus Reveal

Saatchi & Saatchi Worldwide, 2 years, 8 months ago

Polynoid directs striking film produced by Blacklist & animated by Woodblock

Team One Injects Raw Power into Awe-inspiring Lexus Reveal

Team One has created an intense & awe-inspiring reveal spot for the Lexus GS F, which was presented at the Detroit Motor Show in January. 

The reveal was directed by Polynoid, executed and animated at Woodblock and Blacklist served as the production company.

Directors Polynoid, commented: "From a creative point of view, premises were almost too good to be true - it was one of those briefs we've always been waiting for to come in for Polynoid. So first of all kudos to Team One for pushing through such a bold concept. The challenge for us then was developing and refining the story in a way that it would work as a film and finding a concept for the transformations to fit to the concept, ideally without resembling something we've seen before in this kind of commercials. The main technical challenges I guess were about handling the CAD data for the car, especially when it came to building the effects on top."


Lexus - Genesis from Polynoid on Vimeo.

Advertiser

Advertiser: Lexus

Animation

Animation Company: Woodblock

Producer: Lars Wagner

Creative Agency

Account Director: Joel Dons

Account Executive: Lauren Bondell

Account Manager: Trina Sethi

Art Director: Davide Vismara

Copywriter: Josh Paialii

Creative Agency: Team One Advertising

Executive Producer: Sam Walsh

Group Creative Director: Jason Stinsmuehlen

Producer: (Associate) Reilly Park

Production Company

Director: Polynoid

Executive Producer: Andrew Linsk

Managing Director: Adina Sales

Producer: Hilary Downes

Production Company: Blacklist

Category: Automotive , Cars

Genre: Visual VFX