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Creative

Teacher Truths Clear Things Up for Droga5's New Clearasil Campaign

Droga5 New York, 2 years ago

Caviar's Neal Brennan directs light-hearted new spot continuing Let's Be Clear campaign

Teacher Truths Clear Things Up for Droga5's New Clearasil Campaign

Droga5 is kicking off the week with a new campaign launch. This past summer, the agency launched our first campaign for Clearasil, 'Let's Be Clear.' Today, the agency has launched the next phase of the campaign, "Teacher Truths."

Being a teen can be overwhelming, and today’s teens are stressing out more than ever. They’re stressed about grades, getting into college, acne, asking people to prom in the biggest way possible, etc.

Clearasil understands this, and wants to help reassure teens that it’s all gonna be okay–their acne will end and so will their other high school troubles. Pretty soon, they won’t even need Clearasil anymore. 


Droga5 created a program called “Teacher Truths” where teachers put teen acne into perspective by sharing examples of things that really DO last forever. Things like, reading the Scarlett letter over and over or smelling BO all day long.  

The hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.

"I loved being a part of Clearasil's "Teacher Truths" campaign because someone finally gave that quiet little inner voice inside all of us teachers an actual voice. We think it, and Clearasil let us say it. Plus, think of all the bonding we will create with our students...as they laugh at us," says Kelli Dawn Hancock, a teacher featured in the film.

Creative Agency

Account Director: Megan Gokey  

Account Manager: Ashton Atlas 

Art Director: Mary Dauterman 

Chief Creative Officer: Ted Royer  

Chief Strategy Officer: Jonny Bauer

Copywriter: Sarah Lloyd  

Creative: (Chief Creation Officer) Sally­Ann Dale 

Creative Agency: Droga5 NY 

Creative Chairman: David Droga 

Design Director: Rich Greco 

Executive Producer: Adam Perloff

Group Account Director: Olivia Legere

Group Creative Director: Tim Gordon  

Head of Art: Cliff Lewis 

Head of TV / Production: Ben Davies 

Integrated Producer: Topher Lorette 

Interactive Group Head: Niklas Lindstrom 

Interactive Producer: Tasha Cronin

Producer: Jacqueline Omanoff 

Project Manager: Rayna Lucier 

Senior Designer: Joseph Dasaro  

Social: Gabrielle Nicoletti 

Strategy: Danielle Travers ,Tom Hyde 

Strategy Director: Will Davie

Music and Sound

Sound Mix: Chris Afzal    

Offline

Edit Assistant: Zoe Newman

Edit Company: Mackenzie Cutler 

Editor: Ryan Steele

Executive Producer: Sasha Hirschfeld

Post Production / VFX

Colourist: Seth Ricart

Executive Producer: Marcus Lansdell 

Post Production House: Ricart and Co.

Production Company

Director: Neal Brennan  

DOP: Andrew Wheele

Executive Producer: Michael Sagol 

Producer: Megan Porche 

Production Company: Caviar Content 

Category: Bathroom , Home appliances

Genre: Comedy