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TBWA\Worldwide Pays Homage to Legendary Landon Donovan for Gatorade

TBWA Worldwide, 3 years ago

Agency celebrates former USA soccer captain's penalty routine

TBWA\Worldwide Pays Homage to Legendary Landon Donovan for Gatorade

In "LegenD", the next generation of American soccer players pays homage to the great Landon Donovan by mimicking his celebrated penalty kick routine. 

Donovan is set to retire from the game at the end of the 2014 MLS season. He may be leaving, but his legacy will never be forgotten.


Advertiser: Gatorade

Creative Agency

Creative Agency: TBWA\Worldwide

Art Director: Elena Dolzhikova

Business Director : Linda Daubson, Lisa Lipman

Chief Creative Officer: Stephen Butler

Copywriter: Parker Adame

Creative Director: Renato Fernandez, Gustavo Sarkis

Executive Creative Director: Brent Anderson

Executive Producer: Sarah Patterson

Head of TV / Production: Brian O'Rourke

Managing Director: Peter Ravailhe

Planner: Scott MacMaster, Martin Ramos, Rebecca Harris, Matt Bataclan

Producer: Garrison Askew

Production Company

Production Company: VML

Category: Energy , Soft drinks