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Hires, Wins & Business

TBWA\Shanghai Wins Iconic Tea Brand Twinings

TBWA Worldwide, 2 years, 6 months ago

To lead its brand communication in China and key markets across Asia Pacific

TBWA\Shanghai Wins Iconic Tea Brand Twinings

Twinings has provided tasting teas since 1706 when it opened its first shop on the Strand in London.

Today, Twinings sell more than 200 teas in more than 100 countries throughout the world and has had the honour of supplying tea to every British Monarch since Queen Victoria in 1837.

The brand’s forthcoming campaigns will be led by TBWA\Shanghai and will integrate retail and shopper marketing resources from The Integer Group® and digital activation by TBWA’s Digital Arts Network (DAN).

Commenting on the appointment, Sarah Chamberlain, head of Twinings brand development said: “We are delighted to work with TBWA, who have shown a great understanding of our brand and audience, and demonstrated the ability to drive the brand forward across channels.”

Brian Swords, managing director of TBWA\Shanghai, added: “Twinings is a brand with a rich history and strong heritage. We are very excited to work together and support the brand’s goals in China and across the Asia Pacific region.”

Category: Soft drinks , Tea and coffee