TBWA\Paris Gives Old Typography a Voice with Charming Fontyou Animations
Founded in January 2013, Fontyou is the first web application which allows artistic directors and agencies to manage their font through the cloud, to discover and improve the most beautiful fonts of the world and to evolve with the help of the last typographical trends.
TBWA\PARIS and \ELSE have chosen to collaborate with the first technological start-up which disrupts the industry of typography, by working for its reputation enhancement.
This B to B campaign, composed of 3 online films and 5 visuals (press and outdoor) shows in a skilful way that even font can get old.
Art Buyer: Julie Champin
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Creative Agency: TBWA\PARIS & \ELSE
Head of TV / Production: Maxime Boiron
Illustrator: Laurent Duvoux
Managing Director: Brice Garçon & Maxime Boiron
Music and Sound
Creative Director: Philippe Mineur
Music Production: \ELSE
Music Supervision: Olivier Lefebvre
Sound Design: Anais Khout & Eric Simonet
Sound Mix: Anais Khout
Animation Director: Boris Belghiti & Jonathan Bignon
Producer: Benjamin Piton
Production Company: \ELSE
Category: Business and services , Software
Genre: Animation , Comedy