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Creative

TBWA\Paris Gives Old Typography a Voice with Charming Fontyou Animations

TBWA Worldwide, 2 years, 6 months ago

TBWA's \ELSE produces series of fun films for the font management app's campaign

TBWA\Paris Gives Old Typography a Voice with Charming Fontyou Animations

Founded in January 2013, Fontyou is the first web application which allows artistic directors and agencies to manage their font through the cloud, to discover and improve the most beautiful fonts of the world and to evolve with the help of the last typographical trends.

TBWA\PARIS and \ELSE have chosen to collaborate with the first technological start-up which disrupts the industry of typography, by working for its reputation enhancement.

This B to B campaign, composed of 3 online films and 5 visuals (press and outdoor) shows in a skilful way that even font can get old.




Creative Agency

Art Buyer: Julie Champin

Art Director: Cedric Moutaud

Copywriter: Vincent Pedrocchi

Creative Agency: TBWA\PARIS & \ELSE

Head of TV / Production: Maxime Boiron

Illustrator: Laurent Duvoux

Managing Director: Brice Garçon & Maxime Boiron

Music and Sound

Creative Director: Philippe Mineur

Music Production: \ELSE

Music Supervision: Olivier Lefebvre

Sound Design: Anais Khout & Eric Simonet

Sound Mix: Anais Khout

Production Company

Animation Director: Boris Belghiti & Jonathan Bignon

Producer: Benjamin Piton

Production Company: \ELSE

Category: Business and services , Software

Genre: Animation , Comedy