TBWA\London Channels Warhol & Rothko for Global Sotheby's Campaign
Sotheby’s new multi-media global campaign has launched in print, out-of-home and digital in Hong Kong, New York and London.
The campaign was launched in support of Sotheby's spectacular autumn auction season in Hong Kong, London, New York and Geneva.
The campaign is the TBWA’s first for the iconic brand since winning the account earlier in the year.
Alfredo Gangotena, CMO Sotheby’s, commented, “We are very pleased to be working with a world class agency to bring our extraordinary brand to life. The remarkable masterworks being offered across numerous categories this season provided the perfect platform to launch a campaign.”
Peter Knowland, Global Brand Leader at TBWA\London added, "We have put Sotheby's expert knowledge and passion at the heart of the campaign.
Every execution is an invitation to encourage more people to discover the extraordinary world that is Sotheby's."
The launch campaign will be running regularly in the Financial Times, The New York Times and the South China Morning Post from now until December.
Creative Agency: TBWA\London
Art Director: Walter Campbell
Copywriter: Sean Doyle
Creative Director: Sean Doyle, Walter Campbell
Designer: Daniel Todd
Strategy Director: Adam Stagliano