TBWA\Chiat\Day New York Awarded Creative Duties for Travelers Insurance
TBWA\Chiat\Day New York has been awarded an assignment by Travelers after a competitive review. The agency will be tasked with developing a new advertising campaign for the Hartford, Connecticut-based insurance company. The first work from TBWA\Chiat\Day NY is set to launch in June, in time for the Travelers Championship PGA TOUR event held in Cromwell, CT.
“TBWA\Chiat\Day NY demonstrated a keen understanding of our brand,” said Lisa Caputo, EVP, Chief Marketing and Communications Officer at Travelers. “Their deep experience working with iconic global brands makes them an ideal partner for us.”
Commenting on the appointment, TBWA\Chiat\Day NY CEO Rob Schwartz said, “We are thrilled and honored to partner with Travelers. We are looking forward to disrupting a cluttered category, creating groundbreaking work for one of the most recognized brands in the world.”
Category: Finance/insurance , Insurance