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TBWA\Chiat\Day LA & Gatorade Celebrate 50 Years of Fueling Champions

TBWA\Chiat\Day LA, 2 years, 9 months ago

Brendan Malloy & Emmett Malloy take us through fifty years of sports footage

TBWA\Chiat\Day LA & Gatorade Celebrate 50 Years of Fueling Champions

2015 is an exciting year for Gatorade as the brand celebrates its 50th anniversary. Gatorade will commemorate this incredible milestone throughout all of next year, starting with a brand new tribute spot, “50,” which aired for the first time on Christmas Day during the OKC Thunder vs. San Antonio Spurs NBA game, and will continue airing in the College Football Playoffs and Championship, beginning 12/31 on ESPN.

The ad celebrates 50 years of fueling champions by reminding everyone that the moments we celebrate in sports don’t happen without hard work and the fuel it requires. It was Gatorade’s purpose in 1965, and it’s still true today. The ad opens with a shot of the 1965 Florida Gators football team, the birthplace of Gatorade, and continues through a montage of 50 iconic sports moments related to the brand.


Advertiser: Gatorade

Creative Agency

Account Manager: Samantha Sabine

Creative Agency: TBWA\Chiat\Day LA

Associate Creative Directors: Doug Menezes

Business Affairs: Laura Drabkin

Business Director : Linda Daubson

Chief Creative Officer: Stephen Butler

Creative Director: Renato Fernandez, Gustavo Sarkis, Mark Peters

Executive Creative Director: Brent Anderson

Executive Producer: Sarah Patterson

Managing Director: Peter Ravailhe

Planner: (Senior) Rebecca Harris, Matt Bataclan

Planning Director: (Group) Scott MacMaster, Martin Ramos

Producer: (Integrated) Garrison Askew

Team Manager: (Executive) Karen Thomas, Mark Diaz

Music and Sound

Audio Post Production: Lime Studios

Music Production: Beacon Music

Sound Design: Barking Owl

Sound Mix: Rohan Young


Edit Assistant: Devon Bradbury

Edit Company: Whitehouse Post

Editor: Charlie Harvey

Executive Producer: Joni Williamson

Producer: Jonlyn Williams

Post Production / VFX

Executive Producer: Marlo Baird Kinsey

Flame: Chris Moore, Pete Mayor, Michael Vaglienty

Motion Graphics: Ryan Wehner

Post Production House: Carbon

Producer: Nick Vassil

Creative Director: Chris Noellert

Production Company

Director: Brendan Malloy and Emmett Malloy

DOP: Tim Hudson

Executive Producer: Roger Zorovich

Producer: John Hardin

Production Company: HSI

Category: Energy , Soft drinks

Genre: Dialogue