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Creative

Take a Trip Into the Surreal with Razorfish & ASUS' '100 Days of Zen'

Razorfish, 2 years, 2 months ago

Agency launches 100-day long initiative headed up by Instagram sensation Robert Jahns

Take a Trip Into the Surreal with Razorfish & ASUS' '100 Days of Zen'

Razorfish has worked with ASUS to create 100 Days of Zen - a 100 day long creative initiative led by Instagram sensation Robert Jahns (Nois7). The campaign launched on the 7th July and already Robert’s fans have uploaded thousands of striking images to the campaign site using the hashtag #100DaysOfZen. In its first week, 100 Days of Zen has garnered record-breaking engagement for the ZenFone 2, connecting the brand with millions of photography fans and establishing a relationship with a whole new audience.  

Inspired by Robert’s work and showcasing the incredible photography capabilities of the ZenFone 2, the worldwide initiative encourages everyday artists to create and share an incredible image of their own, using a series of photos taken on the ZenFone 2 as their inspiration. 

“Many images I create are built on 2 important elements: collaboration and inspiration. Collaborations are at the heart of my work. And with each piece I create, I’m aiming to make people smile and to inspire them with something that’s incredible, beautiful and new,” says Robert.

“A lot of my work is done on a smartphone – including shooting, editing and creating. I’ve been using the ZenFone 2 professionally for a few months now. With 100 Days of Zen, I’m inviting people from all corners of the world to be inspired by the photos I’ve taken on the ZenFone 2 and to get creative making an incredible image. You can imagine anything with the technology that’s in your reach – just get started.”


Erik Hermanson, Head of Marketing – Mobile at ASUS says, “Robert Jahns is one of Instagram’s most imaginative storytellers and the ZenFone 2’s most inspirational collaborator. 100 Days of Zen has only been live for a week, but already the submissions we’re seeing are mind-blowing! The ZenFone 2 is connecting with a brand new audience who share our passion for photography and self-expression.” 

Hermanson continues, “The ZenFone 2 packs an incredible camera, it’s a facilitator for creativity. The 100 Days of Zen submissions are a testament to that – it’s earning a place in the hearts, and back pockets, of photography enthusiasts across the world.”

Creative Agency

Creative Agency: Razorfish

Category: It, phones, Av and computers , Phones

Genre: Digital