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Creative

Take a Psychedelic Trip with Tame Impala's Hipgnosis-inspired Promo

PRETTYBIRD UK, 2 years, 4 months ago

Prettybird's Weirdcore directs & animates mesmerising ‘Cause I’m a Man’ music video

Take a Psychedelic Trip with Tame Impala's Hipgnosis-inspired Promo

Weirdcore returns with another mesmeric video this time for Tame Impala’s psychedelic soft rock tune ‘Cause I’m a Man’. Smoothly navigating through many different aesthetically pleasing scenarios, there is a huge nod to the legendary album artwork of Hipgnosis.

Prepare to be sucked in and hypnotised by this dream like world all crafted from the mind of the brilliant Weirdcore. He comments: "Visually for me, it’s like a kind of homage to Hipgnosis artwork, as I feel Tame Impala’s music is suited to that look and feel. TI’s new artwork for the album was a great inspiration for the vibe of it, I happily threw in as many artwork cameos as I could from that.

"Technically the constant moving camera was an ideal way to show near non-moving scenarios, long takes & minimal editing is something I’m always into doing. This is the first 3D video I’ve made where none of the 3D was modeled for it, all assets were either bought/found/acquired/customised from various sources, so its a bit like a 3D collage.

"All was made/rendered in cinema 4D and then taken in Max 7 to capture some feedback effects for the backgrounds to give a more fluid/organic feel. All the multipasses were then merged together and captured in After Effects for the final magic touches... I want to do more videos in this vibe - I feel like I’m just getting warmed up!"


Animation

Animators: Weirdcore

Offline

Editor: James Francis & Weirdcore

Post Production / VFX

2D Artists: Lauren Kingston

3D: Michael Laine

3D Artist: James Francis & Andy Overton

Production Company

Director: Weirdcore

Executive Producer: Juliette Larthe

Producer: Margo Mars

Production Assistant: Laura Thomas Smith

Production Company: Prettybird

Category: Music video , Short films