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Taco Bell's New Ads Remind Us Why We Love Bacon So Damn Much

Deutsch, 2 years, 3 months ago

Deutsch LA launches TV & social spots featuring bizarre faux-bacon products

Taco Bell's New Ads Remind Us Why We Love Bacon So Damn Much

Bacon’s popularity has created a monster of sorts, with an entire industry dedicated to the creation of bacon-themed products. So, Taco Bell & Deutsch are playfully reminding people why they love it – because it’s delicious to EAT, especially in the new Bacon Club Chalupa.

In the TV, a hero character rides an escalator through a surreal bacon-products-gone-crazy world before a VO informs us “Bacon You Can’t Eat is Bacon You Don’t Need.” The spot includes an awesome remake of Tears For Fears’ track “Mad World.”

In 10 social/online videos (shot separately from the TV), Deutsch created entertaining faux bacon product videos that are interrupted with the  same line.

Creative Agency

Account Director: Sandy Song

Account Executive: Sasha Rawji

Account Management: Monica Tobin

Associate Creative Director: Jeremiah Wassom

Business Affairs: Nestor Gandia

Business Director : Abilino Guillermo

CEO: Mike Sheldon

Chief Creative Officer: Pete Favat

Chief Strategy Officer: Colin Drummond

Creative Agency: Deutsch LA

Creative Director: Andy Pearson, Ken Slater

Director of Integrated Production: Vic Palumbo

Executive Creative Director: Brett Craig

Group Account Director: Walter Smith

Group Creative Director: Guto Araki, Tom Pettus

Integrated Producer: (Exec) Paul Roy, Jamie Gartner, (Assist) Evan Aronson

Music Supervisor: Dave Rocco

Planner: Kelly Mertesdorf

Planning Director: Lindsey Allison

Senior Copywriter: Chris Pouy

Music and Sound

Audio Post Production: Therapy Studios

Executive Producer: Joe DiSanto

Sound Design: Eddie Kim

Sound Mix: Jeff Fuller


Edit Assistant: Amy K. Bostrom, Austin Lewis

Edit Company: Therapy Studios, Brand New School

Editor: Doobie White, Marc D’Andre

Executive Producer: Joe DiSanto

Post Production / VFX

Colourist: Mark Gethin, Loren White

Executive Producer: Joe DiSanto, Paul Abatemarco

Flame: Wren Waters

Post Production House: MPC, Therapy Studios

Producer: Summer McCloskey

Senior Producer: Alex More

Production Company

Director: Vesa Manninen

Directors: Brumby Boylston

Executive Producer: Jeff McDougall, Paul Abatemarco

Head of Production: Julie Shevach

Line Producer: Ahnee Boyce, Brian Armstrong

Managing Director: Dave Morrison

Producer: Jennifer Ingalls

Production Company: Reset, Brand New School

Category: Fast food , Retail and restaurants

Genre: Comedy