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Opinion and Insight

Sydney Hotshop Resolution Designs Its Own Destiny

staging.lbbonline.com, 2 years, 4 months ago

The award-winning post house recently underwent a brand makeover. The fun part was the Res team took on the ultimate challenge (drumroll) of becoming its own client – yikes!

Sydney Hotshop Resolution Designs Its Own Destiny

Here’s a peek at the rebrand inspiration:


The rule of three is all around us.


Past. Present. Future.
Yes. No. Maybe.
Work. Rest. Play.
Blood, Sweat. Tears.
Good. Better. Best.

It can also represent what we do and whom we do it for.

You. The client. The solution.

This is where the inspiration started for the deceptively simple new logo and brand identity for Resolution, a craft based post, design and production outfit in Surry Hills, Sydney.

“The launch of the new website and rebrand was long overdue. It was a very exciting moment for us all to finally unveil the revitalised RES website that is now a true reflection of who we are as a company." says Kent Boswell EP at Resolution.

“We could see that the idea and concept behind the logo was a great fit with the future growth of the business, where increasingly technical nous and expertise have to filter through all the stages of the creative process,” he explained.

Pre. Production. Post.

Says Tim Dyroff, CD of Resolution: "We also love that we can use the Resolution nickname Res, (our favoured moniker) in more ways than ever before with it now appearing on our front door and business cards in preference to Resolution!”

“Ultimately our work and visual style is hugely diverse and incorporates a wide range of techniques and styles and we love how the logo can stretch out to express that truth, better than words can ever hope to achieve,” he added.

Dyroff explains that it’s a rare opportunity for Resolution to be their own client, especially when it comes to design, but having tried to do the Resolution website and rebrand before, the team knew they wanted to look more objectively at the
work.

“We developed our brief based around where we had been, the problems we had discovered over the years, and what we wanted from the new logo, branding and website, looking to the future,” he says, adding: “We couldn’t put the project on the back burner as jobs came in, we had to make it a priority and work to a tight schedule and that was a great discipline to adhere to.”


Creative Agency

Art Director: John Ruman

Digital Director: Matt Pratley

UX Designer: Rob Ralston

Genre: Strategy/Insight