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Sword Play's the New Foreplay in JWT NY's Sexy Wilkinson Sword Film

J. Walter Thompson New York, 2 years, 6 months ago

Lieven Van Baelen directs what is probably the sexiest sword fight of the 21st century

Sword Play's the New Foreplay in JWT NY's Sexy Wilkinson Sword Film

A new cinematic short film is set to get pulses racing with the release of ‘Sword Play Meets Foreplay’ – a cheeky video of a sword fight between a man and women that follows their moves as they slice their way through a stunning backdrop.  

Launched by Wilkinson Sword, the video plays on the brand’s heritage of sword making that stems back over 200 years and the precision of the razor blades it makes today. 

Showcasing a playful sword fight, the couple lunge and attack with their swords to ultimately free each other’s skin as pieces of their clothing slowly get sliced away to reveal their bodies. 

Filmed in a historic hotel in the heart of Brussels, the set features a giant chandelier and winding staircase as the couple are seen playfully running after each other in an intricate duel. The video aims to highlight the craftsmanship in sword and blade production, which has been part of Wilkinson Sword’s history since 1772 when they began manufacturing swords for the British Army.    

Lucy Oxley, Regional Product Manager of Energizer Wilkinson Sword said: “Precision and craftsmanship has been part of Wilkinson Sword’s DNA since its inception. This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to ‘free their skin’ using our razors.’’ 

Behind the scenes video


Advertiser: Wilkinson Sword

Creative Agency

Account Manager: Kate Callaghan, Angela Gonzalez

Account Managers: Ariel Stern, Erik Wagner, Amy Achenbaum

Chief Creative Officer: Adam Kerj

Copywriter: Ludo Marrocco, Derek Shevel

Creative Agency: JWT New York

Creative Director: Billy Faraut

Executive Creative Director: Sarah Barclay

Head of TV / Production: Lisa Setten

Music Supervisor: Paul Greco

Producer: (Music) Dan Burt

Senior Producer: George Roca

Media Agency

Media Agency: MEC

Music and Sound

Music Production: JSM


Edit Company: Het Digitaal Geweld

Editor: Manu Van Hove

Production Company

Director: Lieven Van Baelen

Production Company: ALLDAYEVERYDAY

Category: Beauty/health , Razors and shaving

Genre: Stunts , choreography