Sword Play's the New Foreplay in JWT NY's Sexy Wilkinson Sword Film
A new cinematic short film is set to get pulses racing with the release of ‘Sword Play Meets Foreplay’ – a cheeky video of a sword fight between a man and women that follows their moves as they slice their way through a stunning backdrop.
Launched by Wilkinson Sword, the video plays on the brand’s heritage of sword making that stems back over 200 years and the precision of the razor blades it makes today.
Showcasing a playful sword fight, the couple lunge and attack with their swords to ultimately free each other’s skin as pieces of their clothing slowly get sliced away to reveal their bodies.
Filmed in a historic hotel in the heart of Brussels, the set features a giant chandelier and winding staircase as the couple are seen playfully running after each other in an intricate duel. The video aims to highlight the craftsmanship in sword and blade production, which has been part of Wilkinson Sword’s history since 1772 when they began manufacturing swords for the British Army.
Lucy Oxley, Regional Product Manager of Energizer Wilkinson Sword said: “Precision and craftsmanship has been part of Wilkinson Sword’s DNA since its inception. This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to ‘free their skin’ using our razors.’’
Behind the scenes video
Advertiser: Wilkinson Sword
Account Manager: Kate Callaghan, Angela Gonzalez
Account Managers: Ariel Stern, Erik Wagner, Amy Achenbaum
Chief Creative Officer: Adam Kerj
Copywriter: Ludo Marrocco, Derek Shevel
Creative Agency: JWT New York
Creative Director: Billy Faraut
Executive Creative Director: Sarah Barclay
Head of TV / Production: Lisa Setten
Music Supervisor: Paul Greco
Producer: (Music) Dan Burt
Senior Producer: George Roca
Media Agency: MEC
Music and Sound
Music Production: JSM
Edit Company: Het Digitaal Geweld
Editor: Manu Van Hove
Director: Lieven Van Baelen
Production Company: ALLDAYEVERYDAY
Category: Beauty/health , Razors and shaving
Genre: Stunts , choreography