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Creative

SurfAid Partners with Spotify to Raise Money

BWM Dentsu Sydney, 2 years, 6 months ago

The BWM Dentsu campaign highlights a revolutionary new way to raise money in your sleep

 SurfAid Partners with Spotify to Raise Money

SurfAid, a charity organisation, is encouraging people to make a donation in their sleep via a revolutionary new campaign from BWM Dentsu.

Partnering exclusively with music streaming service Spotify, BWM Dentsu created Surfify, an album featuring relaxing sounds of the surf. Each time a track from the album is played, Spotify donate a small royalty fee to SurfAid.

Playing the album costs the listener nothing, so Spotify users are being encouraged to listen to the Surfify album as many times as they can, and to share it with their friends. The more plays, the more donations to SurfAid.

In fact, play the album on repeat overnight, and you’ll be literally donating in your sleep. Even if you’re unable to listen, play it on mute and you’re still raising money.

This short 90 second film explains a little bit about SurfAid the charity, and how Surfify works:


BWM Dentsu chief strategy officer and managing director Sydney, Jamie Mackay, said the agency was proud to have created such an innovative campaign for such a deserving cause.

“SurfAid is an amazing charity and we wanted to create a fundraising tool that could be easily used by an audience outside of just the surfing community, and we think we’ve hit the nail on the head with Surfify.

“The tracks on the Surfify album are perfect for meditation, for parents who want to sooth their babies, or for anyone who wants to chill out. What we really want is for people to put Surfify on repeat overnight; that way they’ll be lulled to sleep by to the soothing sounds of the surf and SurfAid will get the royalties. It’s a win-win,” he said.

SurfAid.org helps improve the health, wellbeing and self-reliance of people living in isolated regions. Places where usually only surfers visit. Over the past 15 years the charity has been working together with communities and local government to prevent mother and child suffering and death. Saving lives in these remote places can be as simple as providing mosquito nets, clean water and improving nutrition.

Dr Dave Jenkins, SurfAid co-founder, said Surfify would help SurfAid provide assistance to remote Indonesian communities for another 15 years.

“We’re encouraging as many people as possible to listen to the Surfify album and share it across their social networks. Every time a track is played SurfAid is a little closer to changing someone’s life for the better,” he said.

You can learn more about SurfAid and listen to the Surfify album on the SurfAid website: http://www.surfaid.org/Surfify. You can also find the playlist by searching Surfify on Spotify.

Advertiser

Advertiser: SurfAid International

Creative Agency

Chief Creative Officer: Rob Belgiovane

Chief Strategy Officer: Jamie Mackay

Creative Agency: BWM Dentsu

Digital Planner: Shani Tomkins

Executive Creative Director: Asheen Naidu

Planning Director: Megan Hales

Senior Account Director: Guy Lovell

Senior Art Director: Chris McMullen

Senior Copywriter: Sean Lavery

Senior Producer: Margot Fitzpatrick

Music and Sound

Composer: Guy Brown

Music Production: Michael Yezerski

Sound Production: Nylon Studios

Offline

Editor: Paul Liddle

Post Production / VFX

Post Production House: Heckler

Category: Corporate and social , Safety

Genre: Experiential