Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Surf & Suit Up with TBWA\HAKUHODO & Quiksilver's Incredible 'True Wetsuits'

TBWA Worldwide, 2 years, 6 months ago

Revolutionary suit carves out surf time for over-worked Japanese businessmen

Surf & Suit Up with TBWA\HAKUHODO & Quiksilver's Incredible 'True Wetsuits'

Quiksilver Japan and TBWA\HAKUHODO today announce the launch of a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance.

Japanese businessmen, known as ‘salary-men’, are notoriously over-working. As students with flexible schedules, they were able to enjoy surf time, but once their careers took off, they no longer had the time to hit the waves.

‘True Wetsuits’ are authentic, high quality wetsuits made by Quiksilver, one of the world’s leading outdoor sports lifestyle companies, which can also be worn as suits on business occasions. The jacket and pants are made from 2mm super high-stretch jersey neoprene, and the shirt is made with ‘DRYFLIGHT’, a fabric developed by Quiksilver and 3M for superior water repellency.

With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom.

The concept, developed by TBWA\HAKUHODO, launched today with the dedicated Quiksilver ‘True Wetsuits’ website and an online film that shows fans how they can fit surf time back into their busy lives.

On the website, Japanese surfers can select their size and order the perfect ‘True Wetsuit’, including a jacket, pants, shirt and tie. The made-to-order suits cost 300,000 yen and take approximately two months from order placement to delivery.

Creative Agency

Art Director: Keisuke Shimizu

Copywriter: Takahiro Hosoda

Creative Agency: TBWA\HAKUHODO

Creative Director: Kazoo Sato

Planner: Tetsu Suzuki

Music and Sound

Music Production: Audioforce

Sound Mix: Hiroki Okumura @ Digital Garden


Online Editor: Kenji Yamamoto (Digital Garden)

Production Company

Director: Takumi Shiga @ Caviar

DOP: Makoto Okuguchi

Photographer : Hisayuki Tsuchiya

Producer: Teppei Ohno

Production Company: Taiyo Kikaku

Production Manager: Shinya Shimizu, Mari Matsumoto

Category: Outdoor equipment , Sports and leisure

Genre: Action , Scenic