Sure Takes Advantage of London Tube Strikes with These Tactical Ads
With London facing the biggest Tube Strike it has seen over the last 10 years many Londoners will be faced with the dilemma of finding different ways to travel from A – B.
Sure, the world's number 1 antiperspirant, and DLKW Lowe thought this would be a perfect opportunity to let everyone know that, even if the Tube stops moving, they don’t have to. Safe in the knowledge that ‘However you beat the tube strike Sure keeps you fresh with every move’.
The tactical campaign goes live with three executions 'Scooter', 'Trainer' and 'Bike' the afternoon of 8 July running across digital 48 sheet posters around central London.
Account Management: Gareth Sheehy and Javier Passerieu
Chief Creative Officer: Dave Henderson
Creative: James Millers and Andy Long
Creative Agency: DLKW Lowe
Creative Director: (Global) Christine Jones
Designer: Ryan Self
Executive Creative Director: Richard Denney
Planner: Becky Taylor-Wilkinson
Producer: Bel January
Category: Beauty/health , Deodorant