Super Robot Woos the Ladies in BETC Paris' Total Quartz Motor Oil Spot
Total Quartz, the motor oil brand from Totalis, has launched a new film to promote its new promise 'Keep your engine younger for longer', directed by Keith Bearden.
With this new promise, Total's commercial branch, Total Marketing & Services, confirms its positioning as 'Energy innovations for utility'.
The objective of the film is to stand out and position the Total Quartz range of lubricants as the premiere anti-aging solution for engines.
This time the robot, central in Total’s communications since 2011, has a new look. He embodies youth with his modernised, humanised, resistant and endearing visage.
The film also introduces the scientists at Total, their demanding researchers, engineers obsessed with quality but as it turns out, not entirely insensitive to the charm of the super robot.
Advertiser: Total Quartz
Art Director: Jean-Michel Alirol, (Assist) Pierre Orizet
Copywriter: Dominique Marchand
Creative Agency: BETC
Creative Director: Jérôme Galinha
TV Producer: David Green
Music and Sound
Music Production: Schmooze
Director: Keith Bearden
Production Company: Wanda
Category: Automotive , Services
Genre: Comedy , Visual VFX