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Editors' Choice

Super Robot Woos the Ladies in BETC Paris' Total Quartz Motor Oil Spot

BETC Paris, 2 years, 7 months ago

Editors' Choice: Wanda's Keith Bearden shoots the Total robot as he performs some impressive tricks

Super Robot Woos the Ladies in BETC Paris' Total Quartz Motor Oil Spot

Total Quartz, the motor oil brand from Totalis, has launched a new film to promote its new promise 'Keep your engine younger for longer', directed by Keith Bearden.

With this new promise, Total's commercial branch, Total Marketing & Services, confirms its positioning as 'Energy innovations for utility'.

The objective of the film is to stand out and position the Total Quartz range of lubricants as the premiere anti-aging solution for engines.

This time the robot, central in Total’s communications since 2011, has a new look. He embodies youth with his modernised, humanised, resistant and endearing visage.

The film also introduces the scientists at Total, their demanding researchers, engineers obsessed with quality but as it turns out, not entirely insensitive to the charm of the super robot. 


Advertiser: Total Quartz

Creative Agency

Art Director: Jean-Michel Alirol, (Assist) Pierre Orizet

Copywriter: Dominique Marchand

Creative Agency: BETC

Creative Director: Jérôme Galinha

TV Producer: David Green

Music and Sound

Music Production: Schmooze

Production Company

Director: Keith Bearden

Production Company: Wanda

Category: Automotive , Services

Genre: Comedy , Visual VFX