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Creative

Stuart Gillies' Mesmerising Flower-powered Dance for Beauty Brand SKII

Great Guns UK, 2 years, 10 months ago

Great Guns director shoots enthralling spot for Leo Burnett Singapore

Stuart Gillies' Mesmerising Flower-powered Dance for Beauty Brand SKII

Great Guns Stuart Gillies directs new online film for luxury beauty brand SKII with Leo Burnett Singapore

Great Guns director Stuart Gilles filmed revered Japanese dance troupe ENRA for their first-ever commercial commission for luxury beauty brand SKII.

Combining elements of dance, performance art, music, technology, light and music, 'Enra' is an entertainment unit, which provides the ultimate fusion of images and live performance.  Their mesmerizing videos include this recent performance art video “Pleiades

This 3 minute online film for SKII’s website was shot over one day in Asia this summer in a Tokyo warehouse.

Enra’s choreography and performance was inspired by the design of the SKII bottle and took 3 months to compile and process the production.

Rather uniquely, everything for the main performance of the film was created in camera, in one take. A real energy was created around the production.  The film was shot at 5K resolution in order to be able to control elements of the camera zooms within post.

With many challenges within the production, not least the heat in the Tokyo studio which meant Enra were only able to deliver seven performances at full speed, there were also limitations as Enra were in control of the graphics, music and choreography.

Stuart comments, “My aim with this project was to show a natural, unedited, organic performance piece resembling the beauty and purity of SKII. In a world full of CGI and animation (created in post), I wanted to create a film that was as it was shot in the studio and I believe we managed to achieve this. If people watch this film and say it was simple, clean and effortless then I think we have achieved our goal”.

Advertiser

Advertiser: SKII

Creative Agency

Account Director: Genevieve Lijiaen

Creative Agency: Leo Burnett Singapore

Art Director: Zoe Ong

Chief Creative Officer: Tim Green

Copywriter: Katrina Villanueva & Rachel Xukaisi

Creative Director: (Enra) Nobuyuki Hanabusa

Executive Producer: Zora Gabrovsek

Production Company

Director: Stuart Gillies

DOP: Stuart Gillies

Executive Producer: Laura Gregory, Takako Yagi, Kate Phillips

Producer: Sumiko Shiraishi

Category: Beauty/health , Cosmetics

Genre: Music performance , choreography