Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Steve Harvey Lends Sage Online Dating Advice in New Spots, 2 years, 8 months ago

Native Pictures director Gary McKendry unveils some truths about online dating

Steve Harvey Lends Sage Online Dating Advice in New Spots

Just in time for Valentine’s Day, Steve Harvey’s online dating site ‘delightful’ debuts these new commercials that convey some very funny truths about online dating. Directed by Native Pictures’ Gary McKendry, “Cookie” and “Profile Picture” feature the comedian and talk show host himself—that would be Harvey, A.K.A. #ChiefLoveOfficer—giving some eligible bachelors advice on putting their best foot forward for the ladies online.

Native director Gary McKendry commented: “Steve is the Chief Love Officer in these spots. A cross between a hard-truth teller and a mentor. I don’t know where he learned his stuff, but he just slid into the role. He had the cast and crew cracking up. Half my time was spent being a kill-joy and keeping everybody close to the scripts. But this was one of those jobs where everything just came together. Client, cast and crew were all on the same page. Appropriately enough there was a lot of love on this shoot.”


Advertiser:, Steve Harvey World Group

Creative Agency

Art Director: Dabo Che

Copywriter: Rachel Donovan


Edit Company: KyleEdit

Editor: William Zitser

Production Company

Director: Gary McKendry

DOP: Mark Williams

Executive Producer: Tomer DeVito

Head of Production: Sean Blair

Producer: Brendan Kling

Production Company: Native Pictures

Category: Dating , Sports and leisure

Genre: Comedy