Steve Fuller Shoots Freeze Frame Confessions for TV Program App Hotstar
When STAR Network wanted to tell India about their new Hotstar app, which let's viewers watch any of their content for free, they turned to Lowe and Partners and Steve Fuller with Ransom Film in India to come up with a fresh and exciting TV commercial.
The film highlights STAR's philosophy that TV viewing should be about individual choice and freedom. People should be able to watch their movies, shows, and sports anytime they want, wherever they happen to be.
To tell their story, the team employed a frozen-moment technique to separate Hotstar users from the pack. The hero of each scene comes to life to express their individuality. This is a new way of enjoying entertainment, and they are at the forefront.
The film was shot on location over three days in Mumbai. Post was done partly in Paris by Reepost, and partly in India by Volt Studios. Fuller was brought in from New York via his production company in France, Gang Films. Steve Fuller is respresented by El Colony in Eastern Europe and Greece.
Creative Agency: Lowe Lintas & Partners
Post Production / VFX
Post Production House: Reepost & Volt Studios
Director: Steve Fuller
Production Company: Ransom Films
Category: Newspapers , Publications and media
Genre: Dialogue , People , Visual VFX