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Stella Artois Uses Geo Targeting to Locate Venues

LBB Editorial , 2 years, 6 months ago

The work has been placed with Inlink for Stella Artois by The Bohemia Group

Stella Artois Uses Geo Targeting to Locate Venues

Belgian beer brand Stella Artois has launched a highly targeted campaign via digital communications network Inlink designed to direct CBD workers to venues nearby serving the beverage.

The ‘Enjoy A Stella Artois After Work’ program is running across Inlink’s digital screen network and directs CBD professionals to more than 60 venues nationally.

Inlink’s geo-targeting capabilities select digital screens in office towers in close proximity to venues that serve Stella Artois. The ads appear in an afternoon time slot where 42 per cent of Inlink’s audience say they visit a pub on a weekday.

The campaign is running across 1,750 digital screens and is expected to be seen by 1.1 million people.

Category: Alcoholic drinks , Beers

Genre: Creative technology