State Farm Teams with Pixar to Prove They Know Customers 'Inside Out'
DDB Chicago has launched its latest work for State Farm in collaboration with Disney Pixar's new film 'Inside Out'.
The integrated campaign highlights how State Farm agents know their customers from the ‘Inside Out,’ understanding their hopes, fears and everything in between to help focus on what matters most. From moving day to the first day in a new school, State Farm has everything you need to help you and your children of all ages tackle life’s biggest challenges with confidence – no matter what emotion you’re feeling.
An animated 30 second TV spot touches on the life moment of moving while introducing the idea that State Farm helps people focus their emotions to reach their goals. The campaign also includes digital banners and Social employing specific characters from the film to give fans the support they need to understand and approach any situation with confidence at key life stages.
Three 15 second pre-roll ads continue to draw an emotional connection with customers seeking more information within preordained sectors.
Account Director: Melissa Martinez
Account Executive: Jackie Schultz
Account Manager: Aly Withey, Kristen Dahlen
Art Director: Danae Belanger, Jimmy Zimmerman, Jacqui Bontke
Associate Creative Director: Pat Cannata
Business Affairs: Ryan Hentsch
Business Director : Penn French
Chief Creative Officer: John Maxham
Copywriter: Madison Jackson, Alec Jankowski, Andy Verderosa
Creative Agency: DDB Chicago
Creative Director: Mike Schif, Matt Christiansen, Bob Davies
Director of Integrated Production: Diane Jackson
Executive Producer: Scott Kemper
Group Creative Director: Barry Burdiak, John Hayes
Producer: Allie Reeck
Senior Account Director: Kim Brun
Strategy: Archana Mahadevan
Strategy Director: Gustavo de Mello
Editor: Dan Svoboda, Bradley Furnish
Director: Ross Stevenson
Producer: Nicole Grindle, Shannon Nicosia
Production Company: Picture Head
Production Manager: John Rito
Category: Finance/insurance , Insurance
Genre: Creative technology