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Creative

State Farm Teams with Pixar to Prove They Know Customers 'Inside Out'

DDB North America, 2 years, 3 months ago

DDB Chicago & New York launch series of spots in partnership with new Disney Pixar film

State Farm Teams with Pixar to Prove They Know Customers 'Inside Out'

DDB Chicago has launched its latest work for State Farm in collaboration with Disney Pixar's new film 'Inside Out'.

The integrated campaign highlights how State Farm agents know their customers from the ‘Inside Out,’ understanding their hopes, fears and everything in between to help focus on what matters most. From moving day to the first day in a new school, State Farm has everything you need to help you and your children of all ages tackle life’s biggest challenges with confidence – no matter what emotion you’re feeling. 

An animated 30 second TV spot touches on the life moment of moving while introducing the idea that State Farm helps people focus their emotions to reach their goals. The campaign also includes digital banners and Social employing specific characters from the film to give fans the support they need to understand and approach any situation with confidence at key life stages. 

Three 15 second pre-roll ads continue to draw an emotional connection with customers seeking more information within preordained sectors.






Creative Agency

Account Director: Melissa Martinez

Account Executive: Jackie Schultz

Account Manager: Aly Withey, Kristen Dahlen

Art Director: Danae Belanger, Jimmy Zimmerman, Jacqui Bontke

Associate Creative Director: Pat Cannata

Business Affairs: Ryan Hentsch

Business Director : Penn French

Chief Creative Officer: John Maxham

Copywriter: Madison Jackson, Alec Jankowski, Andy Verderosa

Creative Agency: DDB Chicago

Creative Director: Mike Schif, Matt Christiansen, Bob Davies

Director of Integrated Production: Diane Jackson

Executive Producer: Scott Kemper

Group Creative Director: Barry Burdiak, John Hayes

Producer: Allie Reeck

Senior Account Director: Kim Brun

Strategy: Archana Mahadevan

Strategy Director: Gustavo de Mello

Offline

Editor: Dan Svoboda, Bradley Furnish

Production Company

Director: Ross Stevenson

Producer: Nicole Grindle, Shannon Nicosia

Production Company: Picture Head

Production Manager: John Rito

Category: Finance/insurance , Insurance

Genre: Creative technology