St Luke's & Heineken Take Over the Metro with an A-Z of Unlocking London
St Luke’s and Heineken are helping Londoners to open up their city with a new A-Z to unlock London.
The bespoke guide went live today, Wednesday 17th and will run as a full cover wrap of the Metro. The work brings together alternative and interesting venues, with suggestions and facts about London in a pull-out pocket guide.
This is the first time Heineken have created a guide of this kind, designed to help Londoners reveal, and explore a new side of their city. To discover hidden bars, find previews of films before their release date, and discover hot new restaurants that are yet to open.
This work forms part of the Open Your City campaign, which has included Star Cabs taking Londoners on adventures around the city, advanced film screenings of the biggest films and a Battersea power station takeover.
The content, which will also live online and on social media, has been researched by James Harkin and illustrated by Toby Triumph.
Al Young, Executive Creative Director at St Luke’s said: “With a combination of useful content and engaging design, it’s great to see one of the world’s greatest brands running on the capital’s highest profile media placement.”
Account Director: Lara Poole
Creative Agency: St Luke’s
Creative: Gatis Pakalns & Polina Harkin
Creative Director: Al Young & Julian Vizard
Planner: Rose Van Orden
Category: Alcoholic drinks , Beers