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SS+K Works Hard for the Hard Working with Jackson Hewitt Tax Service Campaign, 2 years, 8 months ago

Believe Media's Bruce Dowad shoots spot tracked by Pete Seeger's folk classic

SS+K Works Hard for the Hard Working with Jackson Hewitt Tax Service Campaign

SS+K and Jackson Hewitt just launched a new identity and integrated marketing campaign around the brand philosophy of “Working Hard for the Hardest Working.” With an emphasis on television and radio, the creative work  shines a light on the hard-working Americans who look to Jackson Hewitt as their financial advocate. And just in time for tax season, Jackson Hewitt reminds them of its guarantees to uncover the biggest refunds possible with 100% accuracy.  

Bobby Hershfield, Partner and CCO at SS+K selected the Pete Seeger song "I've Been Working On the Railroad" by Pete Seeger for the track:  "We wanted the music to be something that relates to our message of working hard for the hardest working but is charming and classic. Pete Seeger felt so right for what we were saying and the audience we were talking to."

Bobby added: "We looked at this campaign for Jackson Hewitt as an opportunity to celebrate their clients - not just use them as props to sell a product but rather really celebrate how hard they work and show that we understand how important their tax refund is to them. And with a company like Jackson Hewitt who really stands by their clients, we found it be a natural fit between a brand and its audience."


Advertiser: Jackson Hewitt

Creative Agency

Account Director: Katie Dahill

Account Executive: Keri Cook

Account Manager: Cameron Reilly

Art Director: Alyssa Georg

Chief Creative Officer: Bobby Hershfield

Copywriter: Lindsey Lanpher

Creative Agency: SS+K

Head of TV / Production: John Swartz

Digital Production Company

Executive Producer: Christopher McLallen


Edit Assistant: Kyle Grandmaison

Edit Company: Lost Planet

Editor: Jacks Genega

Executive Producer: Krystn Wagenberg

Producer: Taylor Colbert

Post Production / VFX

Colourist: Sofie Borup for Company 3

Post Production House: Nice Shoes

Production Company

Director: Bruce Dowad

DOP: John Houtman

Executive Producer: Jannie McInnes

Producer: Jane Thomson

Production Company: Believe Media

Production Service

Executive Producer: Christian Allen

Production Service Company: The Capital Media Company

Category: Banking , Finance/insurance

Genre: Dialogue , People