Spotify Launches Playlist Targeting for Brands
Spotify for Brands — the platform that unlocks audience insights to connect brands with the streaming generation — is launching Playlist Targeting, an industry-first targeting solution that enables brands to tap into Spotify first-party data to reach the audiences that matter most.
When users hit play on one of the billions of playlists on Spotify, they often signal a common activity or mood – like workout or chill. Starting May 1, brands will be able to target unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists, from workout enthusiasts and commuters to millennials, parents and more.
Playlist Targeting is part of an updated suite of Spotify Audience Targeting capabilities that allow brands to precision-target campaigns across mobile and desktop platforms, maximising their reach while boosting relevance.
Brands can now target audience segments based on who they are (age and gender, geography, language), what they’re listening to (playlist, genre), and when and how they’re listening (time of day and by platform/device).
Brands can also leverage cross-platform retargeting and sequential messaging to continue the conversation with listeners at multiple touch points. Spotify Audience Targeting leverages 100 per cent registered age and gender data, rich location and behavioural data, moods and need states, music taste trends, and much more.
Enhanced targeting is the latest update to Spotify’s growing suite of solutions for brands, from audio, video and display formats designed for viewability to high-touch custom campaigns powered by.
Spotify has seen a 53pc YoY increase in ad revenue year over year, and a 38pc YoY increase in mobile ad revenue (Source: Spotify internal data, Q1 2015 vs. Q1 2014,).
More information can be found at spotify.com/brands/targeting.
Category: Publications and media , Streaming Services