Sports Brand Hi-Tec Selects Khanna \ Reidinga for Global Creative Duties
The Anglo\Dutch sports and
outdoor brand Hi-Tec has appointed Khanna \ Reidinga to take care of its advertising and
branding. The account was awarded to the Amsterdam based creative agency
without a pitch.
K\R has been tasked to
create and grow brand awareness, as well as introduce new products in the
rapidly growing outdoor/walking category. Creative Director Desmond Lissone:
"Hi-Tec always has and will continue to
lead the way in making the outdoors accessible and attractive for everyone. We
feel honoured to work for this great heritage brand and can't wait to spread
their story throughout the world."
Hi-Tec Global Marketing Director Patrick Boom: “K\R have shown that they really understand our values and ambitions. Together we will take the next steps into becoming a globally recognized and even more successful brand."
Category: Outdoor equipment , Sports and leisure