• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Spanish Liqueur Brand's Holiday Ad Urges You to Escape the Prison of Your Mind

Leo Burnett Madrid launches latest Christmas spot for Ruavieja directed by Blur's Vellas

Spanish Liqueur Brand's Holiday Ad Urges You to Escape the Prison of Your Mind

Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love – a continuation of last year’s award-winning 'The Time We Have Left'.

The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Córdoba, who collaborated on the creation of the campaign.

Leo Burnett Madrid creative director, Juan García-Escudero, comments: "Ruavieja is a brand committed to the mission of contributing to creating a better society. That generosity translates into campaigns like this, which are more than just campaigns, because they try to open our eyes to a reality of which we are not fully aware: that dedicating the time the people you love deserve depends on no one but you."

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Agency

Agency: Leo Burnett

Advertiser: Pernod Ricard

Product: Ruavieja

Category: Licores

Client Contact: Maria Prados, Angela Rich, Telmo Pagalday, Borja Vilarrasa, Belén Villaescusa

CCO: Juan García-Escudero

Creative Directors: Dani Sáenz, Gastón Guetmonovitch

Head of Art: Juan Frías

CEO: Ricardo del Campo

Account Director: Laura Gutiérrez

Account Supervisor: Clara Hernangómez, Ana Campos

Agency Producer: Victor Cruz

Production

Production House: Blur

Director: Vellas

Executive Producer: Mario Forniés

Producer: Xoan Cornide

Photography Director: Kristof Brandl

Music: Fernando Velázquez

Sonido: Fede Pajaro (The Lobby)

Media Agency: Mediacom

DIGITAL CONTENT & WEB

Client Contact: Maria Prados, Angela Rich, Telmo Pagalday, Borja Vilarrasa, Belén Villaescusa

CCO: Juan García-Escudero

Creative Directors: Dani Sáenz, Gastón Guetmonovitch

Head of Art: Juan Frías

CEO: Ricardo del Campo

Account Director: Laura Gutiérrez

Account Supervisor: Clara Hernangómez, Ana Campos

Agency Producer: Jesydee Rivero

Head of Digital: Carmina Serrano

Director de Proyectos Digitales: Víctor Moreno

Senior Digital Developer: Luis Marcano

Digital Developer: Javier Ruiz Trillo

Production House: Blur

Director: TACO

Photography Director: Laurent Pulain

Executive Producer: Mario Forniés

Producer: Xoan Cornide / Jorge Casas

Sound: Fede Pajaro (The Lobby)

Category: Alcoholic Beverages , Liqueur

Genre: Storytelling