Space Announces the Nation's Most Stylish E-Cig Vapers with Vapestick
The electronic cigarette brand Vapestick, together with Head Judge Mischa Barton, has selected two winners; Paul Knops, 29 of London, and Nathalie Marsollier, 26 of Kent , from the thousands of hopefuls who ‘struck a pose’ at Vapestick’s numerous ‘Style Icon’ events around the UK in 2014.
Space, who were appointed to the Vapestick account last year, devised the six-month tour which took the search for Vapestick’s ‘Style Icons’ around Britain. Events included The Clothes Show Live, Bestival, Fusion Festival, Strawberry Fields and others. Contestants were asked to pose stylishly with their Vapestick, and the results were posted on a dedicated website, vapestickicon.co.uk. A short-list of ten finalists was compiled from the events and online entries, with the winners being judged on their natural style and confidence in front of the camera.
As well as winning a £2,000 shopping spree each, Paul and Nathalie have also been given the once in a lifetime opportunity to model and become the face of Vapestick with imagery to be used in the brand’s advertising later this year.
Michael Clapper, President International at Vapestick commented “We have been overwhelmed by the response to the events, with so many people keen to become the UK’s most stylish vaper and the face of Vapestick. The Style Icon campaign has helped to raise awareness about e-cigarettes in general, bring new vapers to the Vapestick brand, and embed Vapestick as the most stylish e-cigarette brand out there , proving that smoking really is so last season.”
Jason Nicholas, Managing Partner, Space, said: “We are delighted to have helped Vapestick find two fresh new faces to represent the brand in its upcoming campaigns. Vapestick puts style at the centre of its proposition and the six-month tour uncovered plenty of stylish talent as well as helping position the brand as a must-have lifestyle accessory. ”
Creative Agency: Space