South Africa’s Most Exciting Advertising
South Africa is always rich pickings for anyone on the hunt for creative and innovative advertising. The LBB team have scoured the country's 2014 output so far to dig out some of our favourite projects. From interactive exercisers to handwriting with a difference and of course lots and lots of beautifully directed film there's plenty to get your creative juices flowing.
And if that wasn't enough, check out the Grand Prix winners from this year's Loeries over here.
Sanlam - ‘One Rand Man’
In a bid to get people re-connecting with their money, King James Group launched the One Rand Man. The idea involved one person obtaining and spending their entire salary in one rand coins and documenting it via weekly YouTube videos and daily updates on social media. Read more about it here.
Student Flights - ‘Grandpa’ and ‘Grandma’
and dazed OAPs experience foreign culture in these fabulously simple Student
Flights spots from TBWA\Hunt\Lascaris and Bouffant’s Dean Blumberg.
One School At A Time - ‘Fonts For The Future’
Shift Joe Public worked with non-profit organisation One School At A Time on this project that
collected fonts from students at Forte High School in Soweto. The kids were
asked what they dreamed of becoming in the future and the fonts were divided
into career categories according to the students’ dreams. Customers can
purchase the fonts and funds raised will be used to help improve South Africa’s
education system. Check out the initiative here.
Coronation - ‘Trust Is Earned’
This Coronation Fund Managers film portrays the true life story of Doctor Albert-André Nast, a trusted doctor with an interesting twist in the French village of Chelles. It was shot by Stink’s Nacho Gayan with creative from Net#work BBDO.
Bell’s - ‘Reader’
Bell’s ‘Reader’ is a celebration of spirit in more than one sense. An elderly man ventures on a fearsome journey to learn to how read, toasting his triumph with a good scotch in the film’s final shots. The idea is out of King James Group and direction is from Velocity’s Greg Gray. Be sure to check out the behind the scenes.
The Haven Night Shelter - ‘The Street Store’
The Street Store, launched by M&C Saatchi Abel and The Haven Night Shelter, was the world’s first rent-free, premises-free, pop-up clothing store for the homeless. The agency printed interactive, die-cut posters and attached them to fences in public areas turning the street into a ‘store’. People could then hang up donated clothes, allowing the homeless to choose the clothes they liked, instead of having to take what they were given. The campaign evolved around the world as people were able to download the materials and launch their own Street Store in their own town. See more of the initiative here. http://thestreetstore.org/
MTN 8 - ‘Wafa Wafa’
Goodcop’s Daniel Levi captures an explosive soccer match for the MTN 8, South Africa’s oldest soccer cup competition. Creative is by Metropolitan Republic.
Mitchum - ‘Make Anne Sweat’
Skrillex - ‘Ragga Bomb’
Terence Neale headed to Johannesburg and Alexandra to shoot this post-apocalyptic promo for Skrillex. The Egg Films director portrays a lawless, rubble-strewn land in which scores are settled with light sabres and dance-offs(!).
Cadbury - ‘Triplets’
finger-clicking, foot-tapping, unborn babies give an a cappella performance
from the womb in a Cadbury spot that had all the potential to be a bit creepy -
but wasn’t. ‘Triplets’ was created by Ogilvy Johannesburg and shot by Adrian De
Sa Garces through Velocity.
National Responsible Gambling Programme - ‘Dice’
Havas Worldwide Johannesburg brought to life the effects of gambling addiction with these eerily stunning pieces of art made out of dice. Each piece involved assembling 6048 individual dice by hand - a painstaking task that meant just two people could work on each assembly at one time. The campaign was created for the National Responsible Gambling Programme.